Top 5 Business Apps Performance in Nigeria Q3 2024

In the third quarter of 2024, the business app market in Nigeria showcased diverse trends among the top 5 applications, as reported by Sensor Tower. Here's a detailed look at their performance:

LinkedIn: Network & Job Finder saw a fluctuating but generally stable revenue pattern, peaking at around $11.9K in early July and closing the quarter at approximately $10.7K. Weekly downloads hovered around 30K, with a slight dip mid-quarter before rebounding to about 32.4K by the end. Active user numbers showed a consistent upward trend, starting at 625K and reaching 634K by the quarter's end.

Zoom Workplace maintained a steady revenue flow, ranging from $1.3K to $1.7K throughout the quarter. Downloads peaked at over 30.5K in late July, with a moderate decline towards the quarter's end. Active users consistently remained around the 290K mark, with a notable increase to 313K at the beginning of September.

Adobe Acrobat Reader: Edit PDF experienced a stable revenue stream, with weekly earnings ranging between $762 and $987. Download trends showed a gradual decline, starting from 11.8K at the beginning of the quarter and ending at 7.6K. Active users, however, demonstrated a positive trajectory, increasing from 640K to 678K by the end of September.

OnPhone - Second Phone Number displayed a modest revenue increase towards the end of the quarter, peaking at $932 in late September. Download numbers decreased steadily from 3.3K to just over 1K. The app maintained a stable active user base, fluctuating slightly around 52K.

Lastly, Wabi - Number for WA Business saw a gradual increase in revenue, reaching $578 by mid-September. Weekly downloads remained consistent, averaging around 650. Active users saw a slight decline, from 3.3K at the start to 2.9K at the end of the quarter.

These insights, derived from Sensor Tower's comprehensive data, reflect the dynamic nature of the business app landscape in Nigeria. For further details and more in-depth analysis, Sensor Tower provides extensive insights into app performance across various regions and categories.